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HELLO


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HELLO


 

HELLO

I'm Brian McLaughlin, a design director and illustrator based in Brooklyn with over 12 years experience in games design, brand identity and UX/UI. 

Check out my resume


Welcome to my portfolio, feel free to contact me if you have any questions. I'm passionate about design and get excited when craftsmanship meets storytelling. I have played a number of roles over the years, most recently as Design Director at Fjord. Be it work-shopping with clients, building brand personas, or tweaking logos I aim to find creative solutions and craft bespoke deliverables.

 

I believe good design requires equal measures of empathy and creativity. When we get these ratios right, the results effortlessly delight and serve people.  By first considering the user we can create designs that are truly purposeful and intuitive to use. When we imbue these designs with character and personality we elevate the experience and create something that people can fall in love with.


 
 
 
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VISUAL_IDENTITY


VISUAL_IDENTITY


 

Defining the visual language of your brand

Sharing your companies personality helps to forge emotional connections with your customers. I love to create engaging identities that communicate clearly your message and connect on a meaningful level.

 

CASE STUDIES

 
 

 
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UX/UI_DESIGN


UX/UI_DESIGN


 

How we do things is as important as what we do

The interface is the most tactile part of our brand and an opportunity to connect with users. My goal is to translate brand traits into a branded ux and in doing so create an emotionally engaging experience.

 

Apps/SOFTWARE

 
 

 
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ILLUSTRATION


ILLUSTRATION


 

A few lines can express many emotions and ideas

I work across a broad range of styles with a passion for traditional principles combined with a mastery of modern illustrating tools. Over the years I have worked as a concept illustrator creating character, vehicles and environments for the games industry as well as storyboarding and commissioned editorial pieces.

 

 

SAMPLE GALLERY


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CONTACT


CONTACT


LETS WORK TOGETHER!

Drop me a line and lets make something awesome!