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Targeted at young drivers this app accompanied the launch of the new Fiat UNO in Brazil. The app enabled Android users to connect their phone to the car allowing them to enjoy their personal music collection, access AM/FM radio as well as other various car and friend locator features.

 

Working with limited time we quickly set about sketching out various concepts. We worked remotely with the development team, creating prototypes to demonstrate transitions and specific functionality.

The design needed to be both practical and appealing to a millennial market. From the outset we considered the potential distraction the interface could cause. Throughout the design process we carefully considered the users context and were mindful not to overload the driver at any point.

Factoring in the distance the driver viewed the device from played a role in defining the visual language of the app. We used road signage as inspiration both for iconography and type. The legible composition is then injected with a vibrant color palette which helps to strengthen the ‘glance-ability’ of the design and lend a fresh contemporary personality to the UX.

 

 

 

At a GLance

The app’s default status screen marries oversized graphics with ambient background animations which give contextual info without competing for the drivers attention. 

 
 
 
 
The interface relies on a simple grid structure creating large touch areas which facilitate custom designed icons and high contrast labels. 
 
 

Gestural UI

From within any section on the app the user is able to access common controls such as track selection and volume control with intuitive double finger swipes.
 
 
 
The design is based on a simplistic navigation model which the user can access at any point via a single finger swipe from the top of the screen.
 

 

A menu of color coded icons designed to aid the users mental model of the app and increase the user’s recognition for their desired feature.